Sports Celebs Playing On The Realty Pitch
Think of any sector in India—consumer goods, retail, education and even, real estate, celebrity endorsement has always been a successful marketing strategy. Some of the famous names from the Bollywood have been promoting various projects in India for years now, along with some popular sports icons. Interestingly, this has been a successful model for developers to create traction among home buyers. But, now apart from brand endorsement, real estate is also turning into a possible investment opportunity among sports celebrities along with being a platform to promote their sport.
MakaanIQ lists eight such investments made by sports celebs that also promote their sport:
Badminton Academy by Pullela Gopichand
Badminton ace Pullela Gopichand will be joining hands with Supertech and Ajnara Group for setting up a contemporary Badminton Academy at the 175-acre township named Supertech Sports Republik, which is a sports-themed project in Greater Noida West.
Cricket Academy by Shikhar Dhawan
A cricket academy, to be built as per the Board of Control for Cricket in India (BCCI) standards, will be set up by the popular Indian cricketer Shikhar Dhawan. The expansive field will be utilised to train and groom budding sports players. This academy will also be situated within the Supertech Sports Republik township in Greater Noida West. Â
Golf Academy by Jyoti Randhawa
Another remarkable training academy that will be set up at Supertech Sports Republik by renowned golfer Jyoti Randhawa. The academy will have a golf course including a pitching area, a chipping green with a practice bunker and large-sized putting greens, besides other facilities.
'Guns of Glory' by Shooter Gagan Narang
Guns of Glory will also be established within Supertech Sports Republik and shall prove to be a platform for those wishing to pursue their interest in the sport.
Harbhajan Singh Institute of Cricket
This cricket academy is located in Lucknow's Paarth Republik township. The project located on the Kanpur Road in Lucknow has been built by reputed developer Paarth Infrabuild Pvt Ltd. The academy aims to hold training sessions and provide a practice space for budding cricketers.
Tennis Academy by Sania Mirza
Tennis star Sania Mirza will be establishing a contemporary tennis academy within the upcoming Supertech Sports Republik township in Greater Noida West. The property is being developed through collaborative efforts of Supertech Limited and Ajnara Group. The tennis academy will be equipped with world-class infrastructure that would certainly be a treat for the tennis enthusiasts.